1.      Personal, Sensitive and Non-Personal Information We Collect and How We Use and Disclose It

The data we collect about you may be provided by you or by a third party, or may be collected automatically through cookies and other technologies. Some of the data we collect is personal information which we consider to be data that is linked to a specific, identifiable individual (such as your full name and email address). We will treat other information, such as IP addresses and cookie identifiers, as “personal information” or “personal data” as defined and where required by applicable law, and we will treat certain information as “sensitive” as required by applicable law.

Note that we may de-identify or pseudonymize your personal data so as to make it non-personal, either by combining it with data about other individuals and/or by hashing the data or otherwise removing characteristics that make the data personally identifiable to you. We will treat de-identified or pseudonymized data as non-personal to the fullest extent allowed by applicable law. We maintain and use de-identified data without attempting to re-identify it, except where permitted by applicable law, such as to determine whether our de-identification processes satisfy legal requirements. If we combine non-personal data with personal data, then we will treat the combined information as personal data under this Privacy Policy. We may share non-personal data with third parties for any purpose in our discretion and as permitted by law, including for advertising, research and marketing purposes.

The following chart sets out by category the personal data collected (“Category”), the purposes for which the information is collected (“Purposes”), the categories of third parties to whom the information may be disclosed for a business purpose (“Disclosed To”), and the categories of third parties to whom the information may be “sold” -- for monetary value or other valuable consideration -- or shared for cross contextual behavioral advertising/targeted marketing (“Sold/Shared To”). 

For more information about certain practices disclosed in the chart, please also see this direct navigation to “Additional Details about our Data Practices.” 

Purposes for Collection:

1.Provide You Services (to process a transaction and fulfill your orders (movie tickets, private theatre rentals, gift cards, discount ticket books); provide Services to you and allow you to participate in the features the Services offer, including to register your loyalty account; facilitate your participation in a sweepstakes, contest, or promotion; send Service and loyalty account-related communications such as receipts, support and admin messages; recognize you across Services and devices; respond to your inquiries and provide customer support; send you information that you requested or agreed to received such as surveys, newsletters, invoices, confirmations, technical notices; 2.Advertising and Personalization (to understand your preferences, to customize your experience and optimize content for you, such as recommendations and advertisements we display to through Services and elsewhere online; send you information about upcoming events, offers, promotions, and information from us, our affiliates, advertisers and third parties); 3.Administrative (to manage our loyalty program,  to verify your identity); 4.Internal Business Purposes (to operate and improve our Services, products and marketing endeavors; detect and troubleshoot problems; engage in analysis, research and reports regarding use of our Services and products; conduct sales auditing); 5.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 6.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 7.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 8.Other Purposes as Disclosed at the time of collection/with your consent.

Categories of Third Parties Data May Be Disclosed to:  

1.Advertising and Analytics Partners (such as analytics companies, third party advertisers, marketing agencies; 2. Social Media and Other Third Party Platforms; 3.Sweepstakes/Contest Partners; 4.Order Fulfillment Service Providers (such as payment processors, delivery services, order tracking vendors); 5.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 6.Communications Service Providers (such as email service providers); 7.Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 8.Third Parties who acquire the information in connection with a business transition; 9.Third Parties to whom you agree or direct us to share your information; 10. Other service providers who solely use your data to provide services to us or to you.

Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to:

1.Advertising and Analytics Partners;  
2.Social Media and Other Third Party Platforms

Purposes for Collection:  

1.Provide You Services (to process a transaction and fulfill your orders (movie tickets, theatre rentals, gift cards, discount ticket books); 2.Internal Business Purposes (to conduct sales auditing 3.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 4.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 5.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence)

Categories of Third Parties Data May Be Disclosed to:  

1.Order Fulfillment Service Providers (such as payment processors); 2.Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 3.Third Parties who acquire the information in connection with a business transition; 4.Third Parties to whom you agree or direct us to share your information; 5.Other service providers who solely use your data to provide services to us or to you.

Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to:  

This category of data is not sold or shared for targeted advertising. 

Purposes for Collection: 

Provide You Services (to process a transaction and fulfill your orders (movie tickets, theatre rentals, gift cards, discount ticket books); send Service, transactional and account-related communications such as receipts and movie tickets; respond to your inquiries and provide customer support); 2.Advertising and Personalization (to understand your preferences, to customize your experience and optimize content for you, such as recommendations and advertisements we display to through Services and elsewhere online; send you information about upcoming events, offers, promotions, and information from us, our affiliates, advertisers and third parties); 3.Internal Business Purposes (to operate and improve our Services, products and marketing endeavors; detect and troubleshoot problems; engage in analysis, research and reports regarding use of our Services and products; conduct sales auditing;  to verify your identity); 5.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 6.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 7.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 8.Other Purposes as Disclosed at the time of collection/with your consent.

Categories of Third Parties Data May Be Disclosed to: 

1.Advertising and Analytics Partners (such as analytics companies, third party advertisers, marketing agencies; 2.Social Media and Other Third Party Platforms; 3.Sweepstakes/Contest Partners; 4. Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 5.Communications Service Providers (such as email messaging service providers); 6. Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 7.Third Parties who acquire the information in connection with a business transition; 8.Third Parties to whom you agree or direct us to share your information; 9.Other service providers who solely use your data to provide services to us or to you.

Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to: 

1.Advertising and Analytics Partners; 2.Social Media and Other Third Party Platforms

Purposes for Collection: 

1.Provide You Services (Respond to your inquiries and provide customer support); 2.Internal Business Purposes (to operate and improve our Services, products and marketing endeavors; detect and troubleshoot problems; engage in analysis, research and reports regarding use of our Services and products); 3.Security (for your safety at select theatre locations, to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 4.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 5.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 6.Other Purposes as Disclosed at the time of collection/with your consent such as for customer testimonials about movies, pop-up events and immersive experiences. 

Categories of Third Parties Data May Be Disclosed to: 

1.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 2. Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 3.Third Parties who acquire the information in connection with a business transition; 4.Third Parties to whom you agree or direct us to share your information; 5.Other service providers who solely use your data to provide services to us or to you.

Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to: 

This category of data is not sold or shared for targeted advertising purposes.

Purposes for Collection:  

1.Provide You Services (provide Services to you and allow you to participate in the features the Services offer, recognize you across Services and devices); 2.Advertising and Personalization (to understand your preferences, to customize your experience and optimize content for you, such as recommendations and advertisements we display to through Services and elsewhere online; send you information about upcoming events, offers, promotions, and information from us, our affiliates, advertisers and third parties); 3.Internal Business Purposes (to operate and improve our Services, products and marketing endeavors; detect and troubleshoot problems; engage in analysis, research and reports regarding use of our Services and products); 4. (to verify your identity); 5.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 6.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets);7.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 8.Other Purposes as Disclosed at the time of collection/with your consent

Categories of Third Parties Data May Be Disclosed to:  

1.Advertising and Analytics Partners (such as analytics companies, third party advertisers, marketing agencies; 2.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 3.Communications Service Providers (such as email service providers); 4.Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions) 6.Third Parties who acquire the information in connection with a business transition; 7.Third Parties to whom you agree or direct us to share your information; 8.Other service providers who solely use your data to provide services to us or to you.

Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to:  

1.Third-Party Advertising and Analytics Partners

Purposes for Collection:  

1.Advertising and Personalization (to understand your preferences, to customize your experience and optimize content for you, such as recommendations and advertisements we display to through Services and elsewhere online; send you information about upcoming events, offers, promotions, and information from us, our affiliates, advertisers and third parties); 2.Internal Business Purposes (to operate and improve our Services, products and marketing endeavors; detect and troubleshoot problems; engage in analysis, research and reports regarding use of our Services and products); 3.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 4.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets);5.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 6.Other Purposes as Disclosed at the time of collection/with your consent 

Categories of Third Parties Data May Be Disclosed to:  

1.Advertising and Analytics Partners (such as analytics companies, third party advertisers, marketing agencies; 2.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 3.Communications Service Providers (such as email service providers); 4.Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 5.Social Media and Other Third-Party Platforms; 6.Third Parties who acquire the information in connection with a business transition; 7.Third Parties to whom you agree or direct us to share your information; 8.Other service providers who solely use your data to provide services to us or to you.

Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to:  

1.Third-Party Advertising and Analytics Partners, 2.Social Media and Other Third-Party Platforms

Purposes for Collection: 

Provide You Services (to register and manage your loyalty account; send account related communications such as vouchers, redemptions, and exclusive access offers); 2.Administrative (to verify your identity, to manage our loyalty program including to keep track of your rewards and points); 3.Internal Business Purposes (to operate and improve our loyalty program offerings, Services, products and marketing endeavors; detect and troubleshoot problems; engage in analysis, research and reports regarding use of our Services and products; conduct sales auditing); 5.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 6.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 7.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 8.Other Purposes as Disclosed at the time of collection/with your consent 

Categories of Third Parties Data May Be Disclosed to:  

1.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 2. Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 3.Third Parties who acquire the information in connection with a business transition; 4.Third Parties to whom you agree or direct us to share your information; 5.Other service providers who solely use your data to provide services to us or to you.

Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to:  

This category of data is not sold or shared for targeted advertising.

Purposes for Collection:  

1.Provide You Services (provide Services to you and allow you to participate in the features the Services offer, including to register your loyalty account and provide you with loyalty benefits like sending you a birthday gift; facilitate your participation in a sweepstakes, contest, or promotion 2. Internal Business Purposes (to operate and improve our Services, products and marketing endeavors; detect and troubleshoot problems; engage in analysis, research and reports regarding use of our Services and products); 3.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 4.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 5.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 6.Other Purposes as Disclosed at the time of collection/with your consent 

Categories of Third Parties Data May Be Disclosed to:  
1.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 2.Communications Service Providers (such as email service providers); 3.Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 4.Third Parties who acquire the information in connection with a business transition; 5.Third Parties to whom you agree or direct us to share your information; 6.Other

Purposes for Collection:  
1.Provide You Services
 (to help you determine your gift card balance; provide our private theatre rental Service and help you plan your event including catering); 2.Advertising (to provide you with offers related to private rental events and products that may be of interest to you); 3.Internal Business Purposes
 (to operate and improve our Services, products and marketing endeavors including to solicit your feedback after your private rental; detect and troubleshoot problems; engage in analysis, research and reports regarding use of our Services and products; conduct sales auditing); 4.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 5.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 6.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence)

Categories of Third Parties Data May Be Disclosed to:  
1.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 2.Customer Service Providers (such as concession and catering providers); 3. Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 4.Third Parties who acquire the information in connection with a business transition; 5.Third Parties to whom you agree or direct us to share your information; 6. Other service providers who solely use your data to provide services to us or to you.

Purposes for Collection:  
1.Provide You Services (to provide Services to you and allow you to participate in the features the Services offer); 2.Advertising and Personalization (to optimize content Landmark provides to you, such as recommendations and advertisements, which we personalize without sharing your information with third parties and using only our first-party data we collect directly from you) 3. Internal Business Purposes (to operate and improve our Services, products and theatre and business marketing endeavors such as special screenings; engage in internal analysis, research and reports regarding use of our Services and products); 4.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 5.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 6.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 7.Other Purposes as Disclosed at the time of collection/with your consent

Categories of Third Parties Data May Be Disclosed to:  

1.Law Enforcement; 2.In response to a court order; 3.With your consent; 4.in the ordinary course of business (such as order fulfillment and transfer of business ownership); 5.As otherwise allowed under 18 U.S.C. § 2710, the Video Privacy Protection Act (VPPA). 
Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to: 

This category of data is not sold or shared for targeted advertising purposes without explicit consent.

Purposes for Collection:  
1.Employment Related Purposes (to facilitate your job search, prepare related governmental and internal statistics reports); 2.Internal Business Purposes (to better understand our applicants) 3.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 4.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 5.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 6.Other Purposes as Disclosed at the time of collection/with your consent.

Categories of Third Parties Data May Be Disclosed to:  

1.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 2.Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 3.Third Parties who acquire the information in connection with a business transition; 4.Third Parties to whom you agree or direct us to share your information; 5.Other service providers who solely use your data to provide services to us or to you.

Purposes for Collection:  
1.Provide You Services (to display movie theatre locations and movie offerings close to you, 
recognize you across Services and devices, send out location based alerts during certain events such as an emergency); 2.Advertising and Personalization (to optimize content, such as recommendations and advertisements we display to through Services and elsewhere online based on your location; send you location based information about upcoming events, offers, promotions, and information from us, our affiliates, advertisers and third parties); 3.Internal Business Purposes (to operate and improve our Services, products and marketing endeavors; engage in analysis, research and reports regarding use of our Services and products); 4.Security (to detect and protect against misuse of our systems, fraud or other crime, unauthorized or illegal activities that violate our policies); 5.Legal (to comply with our contractual obligations and the law; resolve disputes; enforce our agreements and policies; cooperate in governmental or other legal inquiries; fulfill regulatory reporting obligations; protect our or others’ rights or assets); 6.Business Transitions (in connection with a merger, acquisition, consolidation, bankruptcy, or other corporate transition, including during due diligence); 7.Other Purposes as Disclosed at the time of collection/with your consent

Categories of Third Parties Data May Be Disclosed to:  

1.Advertising and Analytics Partners (such as analytics companies, third party advertisers, marketing agencies; 2.Parents, Subsidiaries and Affiliates; 3.Technology Systems Service Providers (such as webhosts, database hosts, data processors, cloud computing providers, and technology maintenance, repair and security vendors); 4.Communications Service Providers (such as email service providers); 5.Law Enforcement and Government Agencies/Where required by Law (including to third parties in connection with court or other legal actions); 6.Third Parties who acquire the information in connection with a business transition; 7.Third Parties to whom you agree or direct us to share your information; 8.Other service providers who solely use your data to provide services to us or to you.
Categories of Third Parties Data May Be Sold/Shared for Targeted Advertising to: 

1.Advertising and Analytics Partners

We provide in this section additional details about the information practices listed in the chart above, where it would be helpful for your understanding of such practices.

a.     Information We Receive or Collect from Other Third Parties. We may receive information about you from third parties, such as service providers, data providers who enhance the information we have about you, sources of publicly available information, and third parties that you integrate into the Services including social media platforms. We may combine and use the data we receive from third parties for various purposes, as further described above, such as to provide you with information, Services or products, to tailor our content and the offers we show you, or to enhance our products and Services.
Gift Cards and Film Aficionado Ticket Books. The Services give users the opportunity to purchase gift cards and ticket books.  We may receive data about you from other users when you are a recipient of a gift card or ticket book. The data the user provides (names, email addresses, shipping address etc.) will be used to facilitate the delivery of the product and is not used for any other marketing purposes, unless we obtain consent from you. Users who disclose personal data relating to the recipient to us, you represent that you have the authority to do so and permit us to use the data in accordance with this Privacy Policy.

b.    Data Collected Automatically: Device ID/Interaction Information. We, our service providers, business partners, and other third parties may automatically collect and store certain information about your device when you visit or interact with the Services (“Device ID/Interaction Information”). This Device ID/Interaction Information may be stored and/or accessed from your computer, laptop, tablet, mobile device, or other device whenever you visit or interact with the Services. Device ID/Interaction Information may include, but is not limited to:

• Your IP address which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;, mobile device identifier (e.g., MAC address, IDFA, Android/Google Advertising ID, IMEI) and other unique identifier
• Device characteristics and functionality information, including device model, operating system version, date and time of access, mobile network information, browser, browser language
• Approximate location of your device including the zip code, state or country from which you accessed the Services, which may be collected or inferred through other information we collect, such as IP address
• Precise Geolocation (e.g., longitude/latitude, or proximity to beacon) with your consent. You may be able to turn off the collection of precise location data through the settings on your browser or device. However, please note that we may still be able to collect or infer your approximate location through other data we collect, such as IP address.
• How you use and interact with the Services, including your search queries, pages you view and links you click within the Services, sites that you visited before and after visiting the Services, and your preferences

Device ID/Interaction Information may be collected through the use of the following technologies:

• Cookies and Local Storage. Cookies and local storage are text files placed within a browser on a device when it is used to visit the Services. Certain web browsers and browser add-ons may provide additional local data storage mechanisms. We may use cookies and similar technologies to help keep your use of the Services more secure, to study traffic patterns on the Services, to study the effectiveness of our customer communications, to maintain the integrity of the Services, to measure crash analytics and other maintenance related information, to manage and measure the performance of advertisements displayed on or delivered by or through the Services, and to personalize your experience through the Services, such as to recognize you when you return to the Services. Most browsers provide you with the ability to disable, decline, or clear cookies and local storage; please check your browser’s settings for further information. For more information about cookies, please see this direct navigation to a website with information about cookies https://www.aboutcookies.org.
   
• Web Tags. Small graphic images or other web programming code (also known as web beacons or pixel tags or 1x1 GIFs or clear GIFs) may be included in our web pages and email messages. These and similar technologies may be used for a number of purposes, including to count visitors to the Services, to monitor how users navigate Services, to count how many of our email messages were opened, or to count how many particular products were viewed. The information we collect through this technology may include the first date and time you open our email or viewed a page, whether you click any links included in our email, a description of the page where the pixel is placed and similar information from your device.
   
• Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily used by our server or a third party service provider or business partner while you browse or interact with the Services and is deactivated or deleted when you disconnect from the Services.
   
• Data Collection Through Mobile Devices. We may use embedded scripts and the tools provided in Software Development Kits (“SDKs”) to collect information through mobile devices such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, and website usage behavior. SDKs are software packages that contain a set of tools that can be used to help build applications and implement new features in existing apps including those that collect information from your device.

In addition, we may use a variety of other technologies that collect similar device and device interaction information for security, fraud detection, and maintenance purposes.

c.     Data Your Provide Directly. We may ask you to provide data to us when you use the Services, for example in the following ways.

Photos and Videos.  We may collect your photos and videos as described in the chart above (such as part of customer testimonials, at pop up events and immersive experiences with your consent). Applicable laws and regulations may vary with respect to whether such materials are considered to be biometric information.  For clarity, Landmark does not create a record of facial geometry from your photos or videos and does not use your photos or videos for the purposes of facial recognition, facial surveillance, or otherwise as a biometric identifier.  Please note, however, that to the extent that we share – as described elsewhere in this Privacy Policy – such materials with third parties who are permitted to use these materials in accordance with their own privacy policies, we do not control the actions of third parties, and their use of your photos or videos may differ from ours. 

d.    Disclosures to Third Parties. 

We may share the information we have collected about you (including Personal Information) in the circumstances described below or elsewhere in this Privacy Policy, as disclosed at the time you provide information or otherwise with your consent. Please note that we are not responsible for the privacy practices of any third party. If you decide that you do not want to receive communications from a third party, or have questions about their privacy practices, you will need to contact that third party directly.

       A. Third parties to whom you agree or direct us to share your information.  

      We may share your personal information when you consent or otherwise direct us to do so.  For example, if you use a link to share information from the Services to social media, or if you ask us to provide your information to a third party such as if you agree to receive information from a promotions partner.  

        B. Sweepstakes/Contest Partners.
        We may offer sweepstakes, contests, or other promotions (any of which, a “Promotion”) that may require registration. By participating in a Promotion, you are agreeing to the provisions, conditions, or official rules that govern the Promotion, which may contain specific requirements of you (including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness, or other indicia of persona in advertising or marketing materials). If you choose to enter a Promotion, personal information may be disclosed to third parties or the public in connection with the administration of such Promotion, including in connection with winner selection, prize fulfillment, as required by law, or as permitted by the Promotion’s terms or official rules (such as on a winner’s list).
 
         C. Third Party Service Providers Who Provide Services on Our Behalf.
         We may share information with third-party service providers or allow those third parties to collect information about you, to enable them to perform services on our behalf, such as website hosting, conducting website usage analytics, sending email, text, or other communications, fulfilling orders, providing marketing assistance and data analysis, processing payments, and other services. Additionally, we may share various information relating to our users and fraudulent or potentially fraudulent activities with our fraud prevention and similar service providers, and they will use this information to help us and their other clients prevent fraudulent and illegal transactions.

        D. Social Media and Other Third Party Platforms.
        We may host or facilitate interactions with social media or other third party platforms, like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Tik Tok. When you interact with these third party platforms through the Services, we will receive information about you from the third party platform service and you will be choosing to share information about your interactions with Landmark with that social media service.
 
In addition, the third party platform service may set their own cookies and collect information about your use of the Services, including your IP address or other device identifiers, and which pages you visit on the Services. These third party platforms may be able to collect certain information on your visits to the Services regardless of whether or not you affirmatively interact with the feature and whether or not you are logged into (or have) an account with the third party platform. If you are logged out or do not have an account and visit a page with a social plug-in, your browser sends a more limited set of information. Like other sites, the third party platform will receive information about the webpage you are visiting, the date and time of your visit, and other browser-related information. They may use that information to help them improve their products or for other purposes set forth in their privacy policy. We may also receive information about you if other users of social media give us access to their profiles and you are one of their connections or "friends."

The information we collect is subject to this Privacy Policy. The information collected and stored by the third party remains subject to the third party’s privacy practices, including, without limitation, whether the third party continues to share information with us, the types of information shared, and your choices with regard to what is visible to others on that third-party website or service. The third party may allow you to remove the application or feature, in which case we will no longer collect information about you through the application or feature, but may retain the information previously collected.

If you choose to post information to a third-party platform, that information may be public.

        E. Third Parties who acquire the information in connection with a Business Transition.
        In the event Landmark goes through a business transition, Landmark reserves the right to disclose and transfer all personal information related to the Services (including, without limitation, during the course of any due diligence process): (i) to a subsequent owner, co-owner or operator of the Services; or (ii) in connection with a corporate merger, consolidation, restructuring, bankruptcy, the sale of certain of Landmark’s ownership interests, assets, or both, or other company change. By providing your information, you understand and agree that we may transfer such information to the acquiring entity without your further consent, except where required by law.  

       F. Non-Personal Data.

      We may share non-personal information, such as certain Device ID/Interaction Information, hashed or otherwise de-identified or pseudonymized data, and aggregated user statistics, demographic reports or research results with third parties in our discretion and as permitted by law, including for targeted advertising purposes.

3.     Third Party Advertising and Analytics/Privacy Controls
Landmark may work with third party business partners, including online advertising companies, ad agencies, and analytics providers to serve Landmark ads online, and to provide us with information regarding the use of the Services and the effectiveness of our advertisements. These third parties may set and access their own tracking technologies (like cookies and web tags) on your device, and they may otherwise collect or have access to Device ID/Interaction Information and other information about you, some of which may be personal data or personal information under various state laws. Some of these parties may collect personal data over time when you visit the Services or other online websites and services. We may share information, typically information that has been aggregated or de-identified, pseudonymized, Device ID/Interaction Information, and location information with third party advertising companies, analytics providers, and other third parties, including for the purpose of serving you more relevant ads on and off the Services.

If you would like to opt-out of third party advertising and analytics, there are a variety of tools available to you:

Cookie Opt-Out Tools.  To disable sharing through cookies set on our site by third parties for advertising and analytics purposes, please adjust your cookie settings using the “Cookie Choices” link in our website footer. Please see this direct navigation to the State-Specific Rights Section below for additional rights individuals in certain states may have.

NAI/DAA Opt-Out.  Some of the companies we may use may be members of the Network Advertising Initiative (“NAI”) or Digital Advertising Alliance (“DAA”). The NAI provides information regarding targeted advertising this is direct navigation to Network Advertising Initiative Opt Out information and the opt-out procedures of NAI members, including opt-out mechanisms for web browsers, mobile and other connected devices, and a tool to opt out from participating NAI members using your hashed email address for interest-based advertising. You may also want to visit the Digital Advertising Alliance website via this direct navigation DAA's website, which provides information regarding targeted advertising and offers an opt-out for DAA-participating companies.

Mobile Device/AppChoices.  Mobile devices may contain settings that allow you to disable tracking advertising and/or analytics. If you are using an iOS-based device and do not want to receive advertisements personalized to you or your individual interests, you may be able to limit these advertisements by enabling “Limit Ad Tracking” on your iOS Device following this direct navigation to instructions from Apple. If do not wish to receive advertisements personalized to you or your individual interests, you may visit via this direct navigation to Google’s Ads Settings page from a browser on your Android-based device and make your choices there. In addition, the digital advertising industry has provided the ability for mobile users to register at this direct navigation to AppChoices for their intent not to receive targeted advertising.

Google Analytics.  We use Google Analytics, which use cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. These services may also collect information about the use of other websites, apps, and online services. You can directly navigate here to: learn about Google's practices, and opt out of them by using this direct navigation and downloading the  Google Analytics opt-out browser add-on.

Please note that opting out through these mechanisms does not opt you out of being served advertising, and that you will continue to receive generic ads while online. Your opt-out choices are typically browser and device specific; if you disable your cookies, upgrade your browser after opting out or if you use multiple different devices, please opt-out on each device and each browser separately.

4.     Your Choices for Marketing Communications
You may opt-out of marketing communications as set forth below. If you are a resident of certain states, you may also have the right to make choices about how we collect, use, and share or sell your personal information.  Please use this direct navigation to State-Specific Rights Section below for more information.
 
·      Marketing Emails. You may unsubscribe from marketing emails we send you through the opt-out mechanism included in each such email or by contacting us at the contact information below. Note, however, that we reserve the right to send you certain communications relating to your use of the Services, notices of changes to this Privacy Policy or other terms, or similar administrative and transactional messages. We ask that you keep your information updated, and you may request changes or updates to your personal information by sending a request to us at direct navigation to the email address customerservice@landmarktheatres.com.

·      Text Messages. If you sign up to receive SMS, MMS or RCS messages from us, you may unsubscribe of that campaign by replying “STOP” to the short code.  

·      Push Notifications. With your consent, we may send promotional and non-promotional push notifications or alerts to your device and may in some cases do so based on your device’s location or physical proximity to a beacon. You can elect to stop receiving those messages at any time by changing the notification settings on your device.

5.     Security
Landmark takes commercially reasonable steps designed to secure your personal data; however no data transmission over the Internet, wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Landmark cannot ensure or warrant the security of any information we collect You use the Services and provide us with your information at your own risk. Please use this direct navigation to our: Terms and Conditions for additional information.

6.     Third Party Content and Links 
The Services may contain links to third-party content, applications, or websites. Landmark does not control such content or these sites and is not responsible for the privacy practices employed by any third party. The third-party operators and content providers may use their own cookies or other tracking technologies, and they may independently collect information from or about you.

7.     Consent to Transfer
Landmark is based in the United States. Our Services are not intended for users outside of the United States. Please be aware that your connection will be through and to servers located in the U.S. and other countries. By using the Services or providing us with any information, you fully understand and unambiguously consent to this transfer to, and processing, usage, sharing and storage of your information in the United States and in other jurisdictions, for which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen. As a result, this information may be subject to access requests from governments, courts, or law enforcement in the United States and other countries according to the laws in those jurisdictions. Your information will also be disclosed to third parties as described in this Privacy Policy.

8.     General Audience Site 
The Services are not intended for use by individuals younger than 18. We do not knowingly collect personal data from individuals younger than the age of 18. 

9.     Changes to This Privacy Policy 
To the extent allowed by applicable law, we reserve the right to change this Privacy Policy at any time. The date at the top of this Privacy Policy will tell you when the most recent changes were made. We may also provide notice to you in other ways, such as through contact information you have provided, and provide you with notice and obtain your consent (opt-in or opt-out) as required by law.  Your continued use of any of the Services after the effective date of the revised Privacy Policy will constitute your consent to those changes to the fullest extent allowed by applicable law. Note that you may no longer be able to use certain or any features of the Services if you do not consent to the revised Privacy Policy.

10.     How To Contact Us
If you have any questions, comments, or concerns regarding our Privacy Policy and/or practices, please see this direct navigation to send an email to customerservice@landmarktheatres.com. The information you provide is used to respond directly to your questions or comments. We may also file your comments and share them with our consumer care team to improve our service in the future. If you still have questions or concerns about our privacy policy, please write to us at:

Landmark Feedback
700 N. San Vicente Blvd, Suite G470
West Hollywood, CA 90069
Phone: (888) 724-6362

B. Colorado, New Jersey, and Texas If you are a Colorado, New Jersey, or Texas resident, we set forth in this direct navigation above the categories of personal data we process, the purpose for processing personal data, the categories of personal data shared, and the categories of third parties with whom personal data may be shared. Your certain privacy rights with respect to this data, are described below. 

Your Rights 

Access Your Information/Obtain Your Information/Data Portability – You have the right to confirm whether we are processing your personal data, request to access such data, obtain a copy of the personal data previously provided by you to us and, to the extent feasible, in a readily usable format to allow data portability.

Delete Your Information – You have the Right to delete your personal data.

Correct Your Information – You have the Right to correct the personal data we hold about you.

Sensitive Data – We will obtain your consent to the processing of any Sensitive Data (as defined by the applicable state law) we collect. Please contact us using the instructions below if you wish to opt-out of the processing of your Sensitive Data (as permitted by applicable state law.

Opt-Out of Sales of Your Personal Data and Targeted Advertising – You have the right to opt out of the sale of your data and opt out of targeted advertising. Landmark does not sell personal data to third parties for monetary compensation. These laws define “sale” broadly to include sharing for monetary or other valuable consideration and may be triggered by certain targeted advertising, analytics practices or similar activities that Landmark engages in. You may opt out of cookies set by third parties that may be considered “sales” and “targeted advertising,” by launching the "Cookie Settings" from the footer of our web pages. Please also review through this direct navigation our Third Party Advertising and Analytics section above for information on industry tools and device settings that may be available to you. 

Opt-Out of Profiling in furtherance of legal or similarly significant effects – Landmark does not process your personal data for the purposes of profiling in furtherance of decisions that produce legal or similarly significant effects as defined under the applicable state laws.

Right to Appeal – If you would like to appeal our decision relating to your request, you have the right to submit an appeal and can do so using the methods to exercise your rights listed below through this direct navigation to the Exercise Your Rights Section. Please include your full name, the basis for your appeal, and any additional information to consider.

Global Privacy Control

Global Privacy Control (“GPC”) is a technical specification in your browser settings that you can use to automatically inform websites of your privacy preferences with regard to third party online tracking. To find out more and set up GPC, here is direction navigation to https://globalprivacycontrol.org/#about.

Exercise Your Rights 
If you are a Consumer residing in Colorado, New Jersey, or Texas and would like to exercise your rights, please contact us at [888]-724-6362, via this direct navigation to our webform or email us at this direct link to email address: customerservice@landmarktheatres.com to submit a request. Customers may also exercise their rights using the tablet or computer portal provided at theatre locations.