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IMERSA Arrives at Landmark Theatres Sunset: Embark on a Premium Immersive Experience
IMERSA Theaters at Landmark Sunset is a premium auditorium providing the ideal moviegoing experience. 4K laser projection and Dolby Atmos sound carry the story, and LED side panels extend each film into your peripheral vision. Preview IMERSA experience: (YouTube)
What is IMERSA?
IMERSA is a premium cinema format, engineered in France and enjoyed in more than 60 theaters worldwide, with more than 300 films released in the format. Every IMERSA auditorium is engineered to enhance the experience while keeping the film center-focused. Sound, picture, seating, and light are intentionally orchestrated so the room supports the movie’s story instead of competing with it.
If you go to the theater for visual clarity, sound you can feel, and details that enhance the night like Landmark’s menu and signature cocktails, this experience is for you.
What can you expect from IMERSA Theaters?
Dolby Atmos sound
Dolby Atmos with amplifiers that place sound all around you for the kind of detail you can feel.
4K laser projection
A sharp, clear image with strong contrast, on a main screen that stays the center of the room.
IMERSA LED panels
Panels along the walls extend the film's color and atmosphere into your peripheral vision. Expect more presence in bright, high-motion scenes and less in dark or dialogue-driven ones. That is by design.
Deluxe leather seats
Spacious leather seating designed for premium comfort and a relaxed viewing experience.
How is each film adapted for IMERSA?
IMERSA Theaters' creative team synchronizes each film's side panels and lighting in concert with its sound and image, for a bespoke visual environment that moves with the story rather than away from it.
FAQ
How is IMERSA different from a standard auditorium?
IMERSA doesn't compete with the film’s story; it deepens it. Instead of motion effects or attraction-style elements, it uses sound, picture, and side panels programmed for each film, so the story stays the main event.
Do the side panels stay lit for the whole film?
The panels intentionally follow the film for its full run-time. The experience is crafted to extend the film to your peripheral vision while your attention stays on the main screen. Immersion is more present in bright, high-motion scenes and quieter in dark or dialogue-driven ones.
Do the seats move?
No. IMERSA is a premium theatrical experience, not a motion-based attraction. You don’t need moving seats or glasses to enjoy.
Is AI used to design the visual experience?
No. IMERSA's creative team designs every film adaptation by hand, in advance of release.