So Right So Smart is an award-winning documentary film that showcases the success and ingenuity of cutting-edge companies that have proved what’s good for the environment can also improve profitability. The primary focus of the film is a behind-the-scenes look at the transformation of a large global company—Interface Inc.—a carpet manufacturing business founded by Ray Anderson with an ambitious goal of zero net impact on the environment by 2020. So Right So Smart also includes profiles of several other companies, including: Stonyfield Farm, Patagonia, Herman Miller, Seventh Generation and New Belgium Brewery. Top executives are featured in the film along with prominent environmental authors and business experts. Narrated by Daryl Hannah. Official Web Site

Directors:

Justin Maine, Guy Noerr, Leanne Robinson Maine, Michael Swantek

Cast:

Mona Amodeo, Ray Anderson, Janine Benyus, Lester Brown, Yvon Chouinard, Paul Connett, Adam Gardner

MPAA Rating:

NR

Run Time:

1hr 33mins

Release Year:

2009

Country Of Origin:

USA